Looking to take your Uberflip Hub to the next level? On Monday, August 21st, we’ll be hosting The Content Experience Pre-Conference Workshops at Uberflip Headquarters!
This is a hands-on afternoon dedicated to helping you get even more out of Uberflip. We have invited managers of some of our top performing Hubs to share their expertise and show you practical ways you can further optimize your Hub, leverage existing features and squeeze more ROI out of your content marketing.
- 12:00 - 12:45PM - LUNCH (provided by Uberflip)
- 12:45 - 1:00PM - Welcome and roadmap sneak peek
- 1:00 - 1:45PM - How Revinate Tripled Their Content Engagement
- 1:45 - 2:30PM - Find Your Model for Prospect Scoring
- 2:30 - 3:00PM - BREAK (coffee, snacks, solar eclipse???)
- 3:00 - 3:45PM - The RUSH Effect: Uberflip’s Power Trio to a Better Content Experience
- 3:45 - 4:30PM - How to Turn your Sales Team into Content Fans
- 4:30 - 5:00PM - From Campaign to Story in 30 Minutes or Less
- 5:00 - 6:00PM - DRINKS (on Uberflip :))
- 6:00 - 10:00PM - Join us for The Content Experience Opening Reception!
Session 1: How Revinate Tripled Their Content Engagement
Join Carrie Murphy, Content Marketing Manager at Revinate, as she shares how their team used Uberflip to 3X their content engagement. Using Uberflip's Engagement Metrics and Google Analytics Integration, Carrie and her team are able to keep their fingers on the pulse of their Hub and continue to optimize their content and Hub experience, resulting in month-over-month increases in leads, traffic and engagement.
Session 2: Find Your Model for Prospect Scoring with Brainrider
Do you know who your hottest leads are? Are you able to control the volume of leads passed to your sales team so that they only get their hands on the cream of the crop? Are you able to offer the right content to the right prospect at the right time? Join Jon Kane, Senior Programs Manager at Brainrider as he takes a deep dive into lead scoring and how you can implement it in your Hub.
Session 3: The RUSH Effect - Uberflip’s Power Trio to a Better Content Experience
As Uberflip users, you know how well the platform enables you to master the 4 Pillars of Content. But what does that look like from Marketing all the way to Customer Success? Join Wes Quintin of Avanti Software to learn how he has architected an Uberflip Power Trio to provide a consistent, personalized, and engaging content experience across the entire customer journey. This session is packed with actionable insights you can start implementing when you get back from Conex, and of course it will be full of RUSH references.
Session 4: How to Turn your Sales Team into Content Fans
Join Taylor Moore, Content Marketing Manager at TouchBistro, as she discusses how to get your sales team excited about leveraging the content your team creates. Taylor will share how she got her SDR and Sales teams to become power users of Uberflip's Shout extension, and some tips for aligning the Sales and Content teams.
Session 5: From Campaign to Story in 30 Minutes or Less
Your prospect is the protagonist with a problem. Your company provides the solution they need. But to find you, your prospect must undertake a long and difficult journey full of old infographics, broken links, and bad advice. In this session, Delaney Turner, Director of Content Strategy at Demand Spring will show you how your content strategy can guide your prospect from their problem to your solution – a happy ending for their business and your bottom line.
Directions to Uberflip
From Pearson International Airport
From Billy Bishop Toronto City Airport
From the Hyatt Regency Hotel