Content Hub Blog

Our Content Hub Blog is your source for content marketing, social media, tech, and entrepreneurial insight! Our writers include experienced marketers, entrepreneurs, and social media experts.

  • Great Content Experience Starts with Sales and Marketing Alignment

    Great Content Experience Starts with Sales and Marketing Alignment

    In the world of B2B marketing, your content serves as the storefront of your organization. Almost every interaction is defined by the experience content marketing creates. A positive customer...

    Read Article
  • A Guide to Creating Content for the Buyer-Customer Journey

    A Guide to Creating Content for the Buyer-Customer Journey

    Despite its name, the buyer journey is not just about buyers. Once they move from awareness to consideration to decision, buyers become customers. This is the point of the journey. The...

    Read Article
  • The Content Experience Comprehensivist: Why Marketers Should Embrace Multiple Approaches

    The Content Experience Comprehensivist: Why Marketers Should Embrace Multiple Approaches

    I have never been able to separate the design of content from that of experience. My entire career is predicated on the alchemy of these elements. And I have an acute sensitivity where the...

    Read Article
  • Before and After: Content Experience Makeovers

    Before and After: Content Experience Makeovers

    I love before-and-after shows. Seriously, who doesn’t love a good makeover? Whether it’s basically anything on HGTV, Netflix’s Queer Eye, or Snapchat’s Face Forward, there’s something about...

    Read Article
  • Top 5 Reasons You Should NOT Attend Conex This Summer

    Top 5 Reasons You Should NOT Attend Conex This Summer

    By now you’ve probably heard about Conex: The Content Experience happening August 21 and 22 at the Royal Conservatory of Music in Toronto. You know, that marketing conference that brings...

    Read Article
  • 5 Overlooked Ways for B2B Marketers to Promote Content

    5 Overlooked Ways for B2B Marketers to Promote Content

    Brands across the globe are focusing on growth, marketing, and scaling one crucial aspect of their business: their content. But in a world where brands are churning out article after article,...

    Read Article
  • How to Turn B2B Blog Subscribers into Sales-Ready Prospects

    How to Turn B2B Blog Subscribers into Sales-Ready Prospects

    I don’t know where along the line blog subscribers got a bad rap. Sure, they’re not leads, but they could be. I mean, that person who downloaded an ebook off your website one time is technically...

    Read Article
  • They Said Yes! 4 Tips for a Successful Link Swap to Build Authority and Improve SEO

    They Said Yes! 4 Tips for a Successful Link Swap to Build Authority and Improve SEO

    For online subject matter experts (which, face it, all B2B content marketers are!), SEO isn’t just a buzzword—it’s survival. The difference between a first- or second-page Google ranking makes a...

    Read Article
  • Build Up Your Blog Subscriber Base for Better B2B Lead Generation

    Build Up Your Blog Subscriber Base for Better B2B Lead Generation

    We need leads to survive. They’re our reason for being, marketing’s concerted contribution, and one of the three main goals of content marketing after brand awareness and thought leadership, of...

    Read Article
  • The Missing Link in B2B Content Marketing

    The Missing Link in B2B Content Marketing

    Sometime in the last 20 years, content marketing has become the backbone of digital marketing strategy, especially in a B2B universe. And that’s for good reason. Content–basically everything we...

    Read Article
  • ABM Hits and Headaches [Infographic]

    ABM Hits and Headaches [Infographic]

    As you embark upon your quest for account-based marketing success, get insight from other B2B marketers. See trouble spots and priorities in the infographic below: As you can see, personalized...

    Read Article
  • Taking a Team Approach to ABM for Large Accounts

    Taking a Team Approach to ABM for Large Accounts

    While ABM continues to win as a top marketing approach for high-value accounts, our resident account-based marketer Heidi Vandermeer from Uberflip sat down with ABM expert Robert Lesser,...

    Read Article
  • ABM Is Not a Revolution, It's an Evolution

    ABM Is Not a Revolution, It's an Evolution

    Targeting large accounts requires a thoughtful approach—you have to consider the level of personalization, your channels, your assets, and more. And that takes time. Just ask our resident...

    Read Article
  • Do I Really Need to Worry About Content Experience? [Infographic]

    Do I Really Need to Worry About Content Experience? [Infographic]

    The laundry list of content-related activities is never-ending. Marketing needs to create it, distribute it, promote it, syndicate it, and get sales to leverage it. You need to decide whether to...

    Read Article
  • How to Choose the Right Content for Your Lead Nurturing Campaign

    How to Choose the Right Content for Your Lead Nurturing Campaign

    If only everyone who downloaded your content, attended an event, or registered for a webinar was ready to buy? Wouldn’t that be nice? The reality is, most leads will need a little extra love...

    Read Article
  • How We’re Doing It: Our Journey to Content Experience Ownership

    How We’re Doing It: Our Journey to Content Experience Ownership

    It started with one of our weekly “content roundup” emails. Our CMO and President had received the marketing email direct to his inbox and after watching one of the featured videos, and clicking...

    Read Article
  • Getting and Keeping Buyers’ Attention in the Age of “OK Google”

    Getting and Keeping Buyers’ Attention in the Age of “OK Google”

    There’s been a huge shift in my house. Just three years ago I brought home a Sonos player. My son thought it was the coolest thing and before I knew it the black cube had found a home in his...

    Read Article
  • Should Digital Marketers Own the Content Experience In Your Organization?

    Should Digital Marketers Own the Content Experience In Your Organization?

    As B2B organizations place greater emphasis on their digital presence, content experience takes a firmer seat in the minds of today’s marketers. After all, the vast majority of the content...

    Read Article
  • Account-Based Marketing Just Got a Lot More Interesting—and Easier

    Account-Based Marketing Just Got a Lot More Interesting—and Easier

    Most businesses want an effective way to engage their customers with content, they just need the right tools to do it at scale. Today we’re releasing an important update to help make...

    Read Article
  • This One Common Mistake is Ruining Your Videos

    This One Common Mistake is Ruining Your Videos

    It’s gear, right Amy? I knew it. I need a better camera. The brand of my organization is at stake here. Oh, wouldn’t that be nice? If we just suddenly had the best content on the web simply...

    Read Article
  • loading
    Loading More...