Content Hub Blog

Our Content Hub Blog is your source for content marketing, social media, tech, and entrepreneurial insight! Our writers include experienced marketers, entrepreneurs, and social media experts.

  • 7 Things to Consider When Relaunching Your Website

    7 Things to Consider When Relaunching Your Website

    So you’ve decided to relaunch your website. Whether you’re rebranding, freshening up your copy and design, or doing a total website overhaul, relaunching your website is not for the faint of...

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  • 6 Ways to Empower Your Sales Team With Content

    6 Ways to Empower Your Sales Team With Content

    For B2B organizations, generating revenue relies heavily on the alignment of sales and marketing. In a perfect world, the marketing team sets the sales team up for success with content, and the...

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  • Gating Content: This One Small Change Will 7x Your Conversion Rate

    Gating Content: This One Small Change Will 7x Your Conversion Rate

    You invest your time and resources into your inbound strategy to get the right potential buyers in front of your content. You’ve presented them something they see as valuable. Woo hoo! The hard...

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  • Takeaways From INBOUND 2018 That Will Help Improve Your Content Experience

    Takeaways From INBOUND 2018 That Will Help Improve Your Content Experience

    Last week, INBOUND 2018 took place in Boston, and two lucky members of our marketing team had the pleasure of attending. Between the inspiring keynotes, immersive breakout sessions, and awesome...

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  • How to Increase Conversion Rates (and Boost Content ROI) Using Link Retargeting

    How to Increase Conversion Rates (and Boost Content ROI) Using Link Retargeting

    You know what it takes to write a good piece of content? Blood, sweat, and tears. Okay, maybe that is a little dramatic; however, anyone who has struggled to write a good piece of content...

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  • The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    Content is the driving force behind our most effective marketing strategies—demand generation, inbound, account-based marketing, and sales enablement. And as marketers aim to personalize how...

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  • Creating Experiences: From Your Content to Your Trade Show Booth

    Creating Experiences: From Your Content to Your Trade Show Booth

    What is good marketing and what is it supposed to achieve? While this question is certainly a loaded one, the no-frills answer is that often, a key aim of good marketing is generating positive...

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  • Lost and Found! How to Ensure B2B Buyers Discover Your Content

    Lost and Found! How to Ensure B2B Buyers Discover Your Content

    “Why isn’t anyone reading this piece of content?? It’s SOOOO good.” If you’ve ever thought that to yourself, we have a likely answer: No one can find it buried under a mountain of blogs and...

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  • Great Content Experience Starts with Sales and Marketing Alignment

    Great Content Experience Starts with Sales and Marketing Alignment

    In the world of B2B marketing, your content serves as the storefront of your organization. Almost every interaction is defined by the experience content marketing creates. A positive customer...

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  • A Guide to Creating Content for the Buyer-Customer Journey

    A Guide to Creating Content for the Buyer-Customer Journey

    Despite its name, the buyer journey is not just about buyers. Once they move from awareness to consideration to decision, buyers become customers. This is the point of the journey. The...

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  • The Content Experience Comprehensivist: Why Marketers Should Embrace Multiple Approaches

    The Content Experience Comprehensivist: Why Marketers Should Embrace Multiple Approaches

    I have never been able to separate the design of content from that of experience. My entire career is predicated on the alchemy of these elements. And I have an acute sensitivity where the...

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  • Before and After: Content Experience Makeovers

    Before and After: Content Experience Makeovers

    I love before-and-after shows. Seriously, who doesn’t love a good makeover? Whether it’s basically anything on HGTV, Netflix’s Queer Eye, or Snapchat’s Face Forward, there’s something about...

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  • Top 5 Reasons You Should NOT Attend Conex This Summer

    Top 5 Reasons You Should NOT Attend Conex This Summer

    By now you’ve probably heard about Conex: The Content Experience happening August 21 and 22 at the Royal Conservatory of Music in Toronto. You know, that marketing conference that brings...

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  • 5 Overlooked Ways for B2B Marketers to Promote Content

    5 Overlooked Ways for B2B Marketers to Promote Content

    Brands across the globe are focusing on growth, marketing, and scaling one crucial aspect of their business: their content. But in a world where brands are churning out article after article,...

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  • How to Turn B2B Blog Subscribers into Sales-Ready Prospects

    How to Turn B2B Blog Subscribers into Sales-Ready Prospects

    I don’t know where along the line blog subscribers got a bad rap. Sure, they’re not leads, but they could be. I mean, that person who downloaded an ebook off your website one time is technically...

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  • They Said Yes! 4 Tips for a Successful Link Swap to Build Authority and Improve SEO

    They Said Yes! 4 Tips for a Successful Link Swap to Build Authority and Improve SEO

    For online subject matter experts (which, face it, all B2B content marketers are!), SEO isn’t just a buzzword—it’s survival. The difference between a first- or second-page Google ranking makes a...

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  • Build Up Your Blog Subscriber Base for Better B2B Lead Generation

    Build Up Your Blog Subscriber Base for Better B2B Lead Generation

    We need leads to survive. They’re our reason for being, marketing’s concerted contribution, and one of the three main goals of content marketing after brand awareness and thought leadership, of...

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  • The Missing Link in B2B Content Marketing

    The Missing Link in B2B Content Marketing

    Sometime in the last 20 years, content marketing has become the backbone of digital marketing strategy, especially in a B2B universe. And that’s for good reason. Content–basically everything we...

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  • ABM Hits and Headaches [Infographic]

    ABM Hits and Headaches [Infographic]

    As you embark upon your quest for account-based marketing success, get insight from other B2B marketers. See trouble spots and priorities in the infographic below: As you can see, personalized...

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  • Taking a Team Approach to ABM for Large Accounts

    Taking a Team Approach to ABM for Large Accounts

    While ABM continues to win as a top marketing approach for high-value accounts, our resident account-based marketer Heidi Vandermeer from Uberflip sat down with ABM expert Robert Lesser,...

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