Content Hub Blog

Our Content Hub Blog is your source for content marketing, social media, tech, and entrepreneurial insight! Our writers include experienced marketers, entrepreneurs, and social media experts.

  • How Top-Performing Marketers Drive Success with Content Recommendations

    How Top-Performing Marketers Drive Success with Content Recommendations

    Surprise—not everyone wants the same thing! I guarantee the last time you went out to eat at a restaurant with a group of people, not everyone ordered the salmon. So why are you serving up the...

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  • Three Ways to Use Personalized Destinations for Your ABM Campaigns (Without Getting Too Creepy)

    Three Ways to Use Personalized Destinations for Your ABM Campaigns (Without Getting Too Creepy)

    Most modern marketers understand that account-based marketing is now an essential strategy for effectively reaching and engaging with target accounts. But personalization at that scale can be...

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  • 10 Things Our Marketing Team is Thankful For

    10 Things Our Marketing Team is Thankful For

    Thanksgiving can be a time of overindulgence (who doesn’t love turkey, and stuffing, and pumpkin pie?), but it’s also a great excuse to come together as a family and reflect on what we have to...

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  • Three Ways to Use Content Experiences to Fuel Your Demand Generation Campaigns

    Three Ways to Use Content Experiences to Fuel Your Demand Generation Campaigns

    Experiences are what define virtually everything that goes on in our day-to-day lives. An impressive customer service experience at the mall, a negative experience getting stuck in traffic—a...

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  • Uberflip’s Hub Gets a Content Experience Refresh

    Uberflip’s Hub Gets a Content Experience Refresh

    You may have noticed our Hub had a bit of a makeover. We’re still the same old Uberflip, but we’ve had a little work done ;)  I mean, we’re nothing if not ever-evolving. It’s a project that’s...

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  • 7 Things to Consider When Relaunching Your Website

    7 Things to Consider When Relaunching Your Website

    So you’ve decided to relaunch your website. Whether you’re rebranding, freshening up your copy and design, or doing a total website overhaul, relaunching your website is not for the faint of...

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  • 6 Ways to Empower Your Sales Team With Content

    6 Ways to Empower Your Sales Team With Content

    For B2B organizations, generating revenue relies heavily on the alignment of sales and marketing. In a perfect world, the marketing team sets the sales team up for success with content, and the...

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  • Gating Content: This One Small Change Will 7x Your Conversion Rate

    Gating Content: This One Small Change Will 7x Your Conversion Rate

    You invest your time and resources into your inbound strategy to get the right potential buyers in front of your content. You’ve presented them something they see as valuable. Woo hoo! The hard...

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  • Takeaways From INBOUND 2018 That Will Help Improve Your Content Experience

    Takeaways From INBOUND 2018 That Will Help Improve Your Content Experience

    Last week, INBOUND 2018 took place in Boston, and two lucky members of our marketing team had the pleasure of attending. Between the inspiring keynotes, immersive breakout sessions, and awesome...

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  • How to Increase Conversion Rates (and Boost Content ROI) Using Link Retargeting

    How to Increase Conversion Rates (and Boost Content ROI) Using Link Retargeting

    You know what it takes to write a good piece of content? Blood, sweat, and tears. Okay, maybe that is a little dramatic; however, anyone who has struggled to write a good piece of content...

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  • The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

    Content is the driving force behind our most effective marketing strategies—demand generation, inbound, account-based marketing, and sales enablement. And as marketers aim to personalize how...

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  • Creating Experiences: From Your Content to Your Trade Show Booth

    Creating Experiences: From Your Content to Your Trade Show Booth

    What is good marketing and what is it supposed to achieve? While this question is certainly a loaded one, the no-frills answer is that often, a key aim of good marketing is generating positive...

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  • Lost and Found! How to Ensure B2B Buyers Discover Your Content

    Lost and Found! How to Ensure B2B Buyers Discover Your Content

    “Why isn’t anyone reading this piece of content?? It’s SOOOO good.” If you’ve ever thought that to yourself, we have a likely answer: No one can find it buried under a mountain of blogs and...

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  • Great Content Experience Starts with Sales and Marketing Alignment

    Great Content Experience Starts with Sales and Marketing Alignment

    In the world of B2B marketing, your content serves as the storefront of your organization. Almost every interaction is defined by the experience content marketing creates. A positive customer...

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  • A Guide to Creating Content for the Buyer-Customer Journey

    A Guide to Creating Content for the Buyer-Customer Journey

    Despite its name, the buyer journey is not just about buyers. Once they move from awareness to consideration to decision, buyers become customers. This is the point of the journey. The...

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  • The Content Experience Comprehensivist: Why Marketers Should Embrace Multiple Approaches

    The Content Experience Comprehensivist: Why Marketers Should Embrace Multiple Approaches

    I have never been able to separate the design of content from that of experience. My entire career is predicated on the alchemy of these elements. And I have an acute sensitivity where the...

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  • Before and After: Content Experience Makeovers

    Before and After: Content Experience Makeovers

    I love before-and-after shows. Seriously, who doesn’t love a good makeover? Whether it’s basically anything on HGTV, Netflix’s Queer Eye, or Snapchat’s Face Forward, there’s something about...

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  • Top 5 Reasons You Should NOT Attend Conex This Summer

    Top 5 Reasons You Should NOT Attend Conex This Summer

    By now you’ve probably heard about Conex: The Content Experience happening August 21 and 22 at the Royal Conservatory of Music in Toronto. You know, that marketing conference that brings...

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  • 5 Overlooked Ways for B2B Marketers to Promote Content

    5 Overlooked Ways for B2B Marketers to Promote Content

    Brands across the globe are focusing on growth, marketing, and scaling one crucial aspect of their business: their content. But in a world where brands are churning out article after article,...

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  • How to Turn B2B Blog Subscribers into Sales-Ready Prospects

    How to Turn B2B Blog Subscribers into Sales-Ready Prospects

    I don’t know where along the line blog subscribers got a bad rap. Sure, they’re not leads, but they could be. I mean, that person who downloaded an ebook off your website one time is technically...

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