Conversion Item Title, Conversion Item ID & Last Visited Item ID

November 13, 2014 Uberflip Customer Success

Looking to track which piece of content a user converts on? Interested in finding out what the last piece of content a prospect or customer viewed was? You can use Custom Fields in Oracle Eloqua for that! Here's how.

Creating new Custom Fields in Oracle Eloqua for Last Visited Item ID, Conversion Item ID, and Conversion Item Title will allow you to track the last item a user viewed as well as what items they submit a Form CTA on.

Jump to Conversion Item ID & Conversion Item Title.

Last Visited Item ID

Along with the page counters, we also send over the last viewed Item ID to the contact’s profile if we know who the user is.  The field required to obtain this information must be created, as it is not a default in Oracle Eloqua. When creating the field, make sure the name and API name are listed as 'uf_last_visited_item_id'.  

If you create this custom field you will begin to see this data populate for all known contacts.

To add this custom field in Eloqua:

  1. Go to Settings;
  2. Click Setup;
  3. Under Database, click on Fields & Views; and
  4. Click the '+' button at the bottom to create a new custom field and select Add Contact Field.

Fill in the required fields and you'll be done:

  1. Enter Display name as uf_last_viewed_item_id;
  2. Enter Data type as Numeric
  3. Enter Field type as Textbox; and
  4. Click Save

Conversion Item ID & Conversion Item Title

Form CTA submissions function by sending the user’s submitted data to our servers, which is then relayed into Eloqua.  If a submitted Form CTA is in some way tied to a Hub Item we will also send that particular Hub Item ID to the created/updated lead’s profile so you know which Item that user converted on in your Hub.  Wahoo! 

Please note that when linking out to an Item using the Link to Content aspect of the success message, this action will take priority over the Item page.  Hidden Item parameters also tied to this Hub Item ID will also be sent to Oracle Eloqua.  

The fields in Eloqua that we will update when all of this magic happens are called 'uf_conversion_item_id' and 'uf_conversion_item_title'. We use both so you'll be able to track based on both the ID number and the content's Title. You'll need to create these fields as new custom fields in order for them to start populating. 

Follow these steps after logging in to your Eloqua account to create the new custom fields (which reference the screenshot below): 

  1. Go to Settings
  2. Click Setup
  3. Under Database, click on Fields & Views; and 
  4. Click the '+' button at the bottom to create a new custom field and select Add Contact Field.

Firstly, to add Conversion Item ID, enter:

  1. Enter Display name as uf_conversion_item_id;
  2. Enter Data type as Numeric
  3. Enter Field type as Textbox; and
  4. Click Save

Secondly, to add Conversion Item Title, enter: 

  1. Enter Display name as uf_conversion_item_title;
  2. Enter Data type as Text
  3. Enter Field type as Textbox; and
  4. Click Save

That's it! Your new tracking Last Visited Item IDs and Conversion Item information. 

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