New Ways to Track Content and Contacts in Oracle Eloqua

October 5, 2015 Uberflip Customer Success

Wouldn't it be great to see the what content your contacts viewed, or see which types of content get the highest percentage of views in your Hub?

We've made some changes to the Oracle Eloqua and Uberflip integration. Powerful, awesome changes that will allow you to see information like exactly which Item in your Hub a contact viewed, when they viewed that Item, and what percentage of your content gets the highest views.

In this article, we show you where to find this information in your Oracle Eloqua account. 

What's Happened?

We've created a new Custom Object for your Hub (or each of your Hubs, if you have Oracle Eloqua integrated on more than one) in your Oracle Eloqua account.

Each Custom Object has been set up to have eight default values:

  • ID,
  • Email,
  • Tweets Viewed,
  • Articles Viewed,
  • Posts Viewed,
  • Videos Viewed,
  • Flipbooks Viewed, and
  • Presentations Viewed.

These values will allow you to better track and sort what your Contacts have been doing in your Hub(s).

How do I get this Info?

If you currently have Oracle Eloqua set up, you can access this information by clicking the 'Contacts' button in the top menu after logging in (1).

In the menu that appears, click 'Custom Objects' (2). (No need to worry about re-integrating - everything is already there!)

At the top of the screen, you should see a menu that has 'Custom Object Record Reporting'. Click that option.

You should now see a menu with five options: Custom Object Data, Custom Object and Contact Data, Custom Object Waiting List, Custom Object Record Field Values and Custom Object Record Field Value Percentages. 

This article would never end if we went through each option, so we'll go over the first so you get an idea of what the information will look like.

The 'Custom Object Data' Option

Click the first option in the list, and you'll be prompted to Select the Custom Object (meaning, your Hub). Your Hub will be listed with its ID number, and will look something like 'Uberflip_Hub_#####_...'.

Once you've selected your Hub, the screen will refresh and show you 'Custom Object Data' for your Hub. Here you'll see the email addresses of your contacts. Each contact listed will be shown beside the IDs for tweets, articles, posts, videos, Flipbooks and presentations they viewed.

This screen will list each view, so if a contact viewed 20 different articles, you'll see 20 different items on this list, each with the contact's email address and the ID of the article they viewed.

That's Cool, What Else?

Using any of the other options in the list, such as Custom Object and Contact Data will give you some cool ways to sort and find specific information. 

The Custom Object and Contact Data option, for example, will allow you to sort the information by date.

You can also use the Custom Object Record Field Value Percentages option to view the percentage of views for each of the values for your Hub.

If you wanted to see the percentage of Tweets viewed for example, you would select that value in the list:

What shows up is a screen that displays the percentage of views a tweet received, by its ID number:

The [blank] option here will show you a list of everything but the Tweets viewed in your Hub. Cool, ain't it? Here's where you can find more information about custom object record reports in Eloqua.

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