If you wish, you are able to attach Hidden Field values on a per-Item basis (please note: Hidden Fields on a Hub Item, or what we call Content Attribution, is a feature only available to users on an Enterprise plan).
When using Hidden Fields, the name/value pairs you specify will be sent to a lead’s profile in Eloqua once they interact with an Item that has the Hidden Field associated with it. This can be a very effective way to track, or attribute, the results of a specific marketing campaign you may be running.
The cases in which the data will be passed over include:
- When a user views an Item;
- When a user submits a CTA on an Item page; or
- When a user submits a Form CTA with a link to an Item in your Hub.
Please note that in a case where a user submits a CTA on an Item page that includes a link to another Item in your Hub (through the 'Link to Content' feature), the Form CTA linking to that Item will take priority.
Step 1: Find The Item You Wish to Apply the Hidden Field To
In order to use a Hidden Field for a particular Item, you must go to the Stream containing the Item. To do so, navigate to to the 'Manage Content' section of the Hubs backend. From there, find the Item tile you'd like to use. Hover over the expandable menu, and click on the spinner icon titled 'Set Integration Item Parameters' (see below).
Step 2: Modify Hidden Field
To modify or set up a Hidden Field on an item, follow the following steps that correspond with the screenshot below:
- Type in the 'Field Name' (must be API specific to Eloqua);
- Type in the 'Field Value' for the new Hidden Field name (whatever you would like to field in Eloqua to be populated with); and
- When you're done, click "Add".
Finding the Right API Name in Oracle Eloqua
Log-in to your Oracle Eloqua account. From there:
- Go to Settings;
- Click Setup;
- Click Fields & Views;
- Search for the field you wish to find the name for; and
- View the 'Database name'.
The 'Database name' is what we are looking for.
Please note that we do not do validation checking in this area, so make sure the names are correct. If they are not, the submission of this data will be invalid. However, we perform this separately from Form CTAs so that will be preserved.
When Are Hidden Fields Transferred?
Hidden Fields are always transferred when a CTA is submitted that interacts with an Item that has a Hidden Field parameter (on a Hub Item page or through a link to an Item). Remember that an Item CTA link will override being on an Item page.
Hidden Fields will also be transferred when a known user in Oracle Eloqua views a Hub Item (even if they have exhausted all possible form fields and don’t actually submit a Form CTA when viewing an Item in your Hub). If the user is not known, these fields will not be stored or sent later; Hidden Field information is not recorded for an unknown user.