If a user was linked to an Item inside a Hub through a URL that included a query string parameter, this data will also be passed over to the corresponding field in Oracle Eloqua when a Form CTA is submitted during that session.
This is a very useful feature for tracking users who came from a specific campaign, social media platform, geography, etc.
For example, take this URL with an added query string: http://hub.uberflip.com/h/?location=canada. In this case, the text ?location=canada has been manually added to the back of the Hub Item or Hub URL that is being publicly shared with users through an email or social media campaign, for instance. If this has been set up, upon submitting a Form CTA in the same session they came to the Hub from this URL, we will also try to update the field “location” in Eloqua with the result “canada”.
Using query strings with your Hub content is quick and easy, but does require a bit of set-up.
Finding the Right Field Name in Oracle Eloqua
To find the right Field Name in Oracle Eloqua:
- Go to Settings;
- Click Setup;
- Click Fields & Views;
- Search for the field you wish to find the name for; and
- View the “Database name”.
The “Database name” is what we are looking for.