You have created incredible PDFs - now you need to create an incredible user experience for your visitors to encourage more views and conversions! This article will walk you through best practices when importing your PDFs and displaying them in your Hub.
- Before uploading any assets, we recommend creating a "Template Branding" Folder that has your default settings setup. You are looking for the Folder to have the correct brand colors (the bar along the top of the Flipbook and background color), have the correct toolbar options (is it downloadable?, etc.), and be setup as a one or two-page display.
- Flipbook Options - Decide whether you want your users to be able to print, expand fullscreen, share via email, share via social, and download the original PDF. Determine whether the Flipbooks should be displayed in a one-page view or two-page "book" style (one-page view is recommended for landscape assets or presentations).
- Appearance - Choose your banner and background color. We recommend keeping the background color neutral and not uploading a background image as this can distract from the Flipbook.
- Favicon - upload a Favicon logo to your folder. This will add a logo to the banner of your Flipbook (when in fullscreen). It will also add a Favicon to the browser tab when viewing the Flipbook at the standalone URL.
- You will let be able to clone this "Default Settings" Folder when creating the rest of your Folders.
- We recommend you create a Flipbook Folder for each type of PDF asset that you have. For example, you could create four folders for: 'Case Studies', 'Whitepapers', 'eBooks', and 'Data Sheets'.
- As PDFs are uploaded, the name should be updated at the same time, this will save you time down the road. Ideally, the file names are updated before even being imported. For example, the PDF should be named 'The Ultimate Guide to Content Experience' instead of 'uberflip_guide_content_experience-versionDec2018'. Make sure:
- Asset names are public facing and user-friendly - they should not use any internal codes or wording.
- Remove any hyphens or underscores
- You likely will want to exclude your company name from the PDF asset as well (the asset will be in your company's Hub, so this is not necessary)
- You can customize the download name of the asset if you would like - we see a lot of companies add their name to the download name. For example, in my Hub, the asset could be called 'The Ultimate Guide to Content Experience', but I might change the download name to 'Uberflip Ultimate Guide to Content Experience'.
- You can override the Folder settings for specific Flipbooks, for example, changing the display from two-pages to one-page.
- Bonus: If you have a Dropbox, Google Drive, or Box account with all of your PDF assets, you can connect your account for an easy way to upload many PDFs at once. Again, make sure to update the name before you import the PDFs. You can learn more here.
Flipbook in the Hub
- A description should be added to the body of the Flipbook summarizing what it is about and why the reader would want to read it. Check out this Flipbook, for example.
- A short "Meta description" should be added to each Flipbook that will display on the tile
- Thumbnails: A decision will need to be made if the thumbnail should use the taller "cover" of the asset as the thumbnail or if it should be replaced by an "image library" image.
That's it! Follow these tips and best practices and you will be well on your way to creating an incredible user experience for your visitors to your Flipbook content.
Have questions, concerns, or comments? Don't hesitate to contact our Support Team at firstname.lastname@example.org or 1 (888) 694-2946, option #2.