What is a Form CTA?

January 15, 2015 Uberflip Customer Success

Uberflip's Form CTAs are used to collect contact information from your visitors in order for you to further target them with marketing and promotional efforts.

If you're unfamiliar with the concept, 'CTA' stands for Call-to-Action. As the name implies, with a CTA you are calling upon visitors to take some type of next step, which typically involves signing up for a newsletter or trading contact information for access to an amazing piece of content. 

Uberflip's Form CTAs make this process incredibly easy to manage, meaning less work for you as the marketer and a better user experience for your end-users. In the below screenshot you can see how a Form CTA might be used to help generate email subscribers for a monthly newsletter.

You can also use Form CTAs in the place of landing pages, which are often difficult and time -consuming to create, and present unnecessary obstacles between your users and your content. In the example below, you can see a Form CTA that has been placed on top of a piece of content as a "gate". While the user can still see the content behind the Form CTA, they can't access it until they submit the CTA.


In order for Form CTAs to work, you'll need to integrate your Uberflip account with a marketing automation tool. We currently support integrations with HubSpot, Marketo, Eloqua, Pardot, Act-On, and MailChimp. If you do not have one of these tools, please email support@uberflip.com for assistance. 

Once you integrate your Form CTAs with Uberflip, they'll capture user information and send it directly to the tool you've integrated with. Depending on the tool, your Form CTAs can also help to facilitate the tracking of activities by those end-users as they consume content in your Hub. This is done through the use of cookies that are set on the user’s browser.  

When a user fills out every form field that is displaying on a Form CTA, you can direct them to another web page or allow them to immediately access a piece of “gated” content.  Once a user fills out all available fields on a particular Form CTA, they will no longer be shown that CTA (unless they are in a private browsing mode or have cleared their cookies). This functionality ensures a great user experience for your fans, prospects, and customers. 

Are you ready to start generating more leads with Uberflip Form CTAs? 

Learn more about the basic functionality of Form CTAs.


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Getting Started with Lead Generating Form CTAs
Getting Started with Lead Generating Form CTAs

Learn how users will interact with Form CTAs placed on your Hub, and understand how to create, manage, edit...

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