By firing an Event to your Google Analytics account when a user submits a Form CTA, you'll also be able to track conversions in Google Analytics.
This can be very valuable if you're a heavy Google Analytics user or if you're seeking to track conversion rates from particular campaigns you may be running or from a particular source.
This feature is available to all users who have integrated Google Analytics with their Hub and have also connected one of MailChimp, HubSpot, Marketo, Eloqua, Pardot, or Act-On as well as created a Form CTA.
Step 1 - Enable 'Fire G.A. Event' Setting on Form CTAs
Navigate to the Form CTA you wish to to trigger the Event for. For example, you might want to send an Event to Google Analytics when someone downloads one of your white papers. To do so, click on the Calls-to-Action tab in your left menu, navigate to the CTA you have applied to your white papers, and click Edit.
In the Layout tab, look under the On Success state to find the checkbox for Fire G.A. Event. Check this box and things will automatically save.
Step 2 - Verify Event Tracking is Working
Once you've enabled your Form CTAs to fire an Event into Google Analytics, log-in to your Google Analytics account to verify that things are working correctly.
In the left menu, scroll down and click on Behavior. In the expanded menu, click on Events. Click on Overview to see a list of all the Events that have been sent.
On the Events Overview page, you'll be able to see when an Event was triggered by a Form CTA submission. For example, in the screenshot below we can see that 1 Event occurred on December 4th.
Below the graph, you'll see all Events listed by Event Category. Click on any of the hyperlinked Events listed below for more information.
Google Analytics separates Events into 3 component categories:
- Event Category;
- Event Label; and
- Event Action.
To see the information for the Form CTA event, just click on each of the headings
Note: The Event Label will be the CTA ID #. In the example above, this is the CTA 17687. Click here to find out where to find your CTA ID #.
If you are seeing information flow through in each of the above stages, you're Event is firing into Google Analytics properly.
Important: Write down the information for your Event's Category, Label, and Action, as this will be important when setting up your Conversion Goal in Step 3.
Step 3 - Set-up 'Conversion Goal' For Your Event
In the Goal setup section, you can use one of Google Analytics' Templates to make the setup process even easier. If you have custom events set up already, you can also elect to use those. However, we recommend the following:
- Click on Sign up (or another event of your choosing); and
- Click Next step.
Give your new Goal a Name, and for Type click the checkbox for Event.
Click Next step to finalize your Goal set-up.
Using your specific Event's Category, Label, and Action that you found and wrote down in Step 2, fill in the Goal details section. Make sure to change each parameter from "Equals to" to "Regular expression".
- Label; and
- Value (optional).
In the example below, we have entered the information that was found in Step 2 of this process (see above).
To verify that you've set your Conversion Goal up properly, you can click the Verify this goal link to see how many times the Goal would have converted based on your data from the past 7 days.
That's it! Your Events and Conversion Goals are now set-up and you'll be able to track how well your Hub is helping you achieve your GA conversion goals.