Disclaimer: With any reference to a 3rd party application, please consider the following:
- These are general guidelines only and we offer them only to be helpful
- We do not officially support these methods as their effectiveness may change over time
Google Analytics is an extremely powerful (and free!) website analytics and reporting tool that can be integrated with your Hub to provide even more insight into your visitors' behavior.
Integrating your Hub with Google Analytics is a quick and easy process that should only take you a few minutes to complete.
Once the integration is complete, you'll be able to:
- Track the referral paths of your traffic (i.e. whether someone came to your Hub from Twitter, LinkedIn, Facebook, paid advertising, or a search engine)
- Map your visitors' behavioral flows through your Hub
- Turn insights into action by tracking conversion events inside Google Analytics
- Gain more insight into how any paid traffic you're sending to your Hub is performing
- Benchmark your Hub's performance against other websites in your industry or vertical
If you don't currently have a Google Analytics account, you can sign up for one here.
If you already have a Google Analytics account, you're ready to go!