The Basics: Uberflip & MailChimp

November 12, 2014 Uberflip Customer Success

Uberflip's MailChimp integration makes it easy to use your content to generate new subscribers and automate email marketing campaigns.

MailChimp is an easy to use email marketing tool that can help you create and manage subscriber lists and send emails for different campaigns. On its own, it's an amazing tool. But with Uberflip, it becomes an extremely powerful marketing solution. 

To help you get the most out of the Uberflip and MailChimp integration, we’ve put together a few use cases outlining exactly how you can leverage the integration to generate, nurture and convert subscribers into customers.

But before we get to those, here's a quick video that outlines how the integration works: 

Example #1 - Easily Build Your Subscriber Lists 

Building and properly segmenting your subscriber lists has never been more important. Sending regular updates or targeted emails to people who have clearly indicated an interest in your content is a great way to nurture a relationship over time.

Using Uberflip's powerful Form CTAs, you can easily grow your subscriber base by making it easy for your audience to sign up. Best of all, users who fill out a Form CTA will automatically have their information added to an existing MailChimp subscriber list of your choosing. 

Example #2 - Use Form CTAs to Gate Your Content 

Traditional landing pages are yesterday's news; while they do allow you to use your content to generate leads, they're time consuming to create and annoying for your audience to work through. It's time to take down the unnecessary barriers between your audience and your content. 

By using Uberflip's Form CTAs in an 'Overlay' placement, you can easily turn any piece of content in your Hub into an engaging landing page that converts - all in just a few seconds. 

You can also create new subscriber lists in MailChimp to make it easy to track which pieces of content your audience is converting on.

Example #3 - Automate Email Campaigns 

Once you know that your audience is interested in a certain topic or type of content, sending them regular updates is a great way to keep them engaged. But finding the time to craft emails each day, week, or month can be tough! 

Thankfully, Uberflip's Form CTAs have an "Enable Follow" feature that allow you as a MailChimp user to automatically send your subscribers weekly email updates at a time of your choosing.

Ready to get started? 

Click here to learn how to integrate MailChimp with your Hub.

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