Marketing streams allow you to organize the content in your Hub based on what your ideal audience is looking for.
We do this in our own Hub - content related to specific marketing automation platforms are broken out into specific Marketing Streams, and linked in the menu. This way if a visitor to our Hub uses HubSpot, they can find all the relevant content to that platform in one Stream.
Before creating a Marketing Stream, consider how you want to organize your content. Do you want to segment by buyer persona? A specific vertical? Or sub-industry?
Step 1 - Create the Marketing Stream.
Click the '+' button beside 'Manage Content' in the menu on the right-hand side of your Hub dashboard.
The 'Add A Stream' box will open where you can either filter your options by clicking 'Custom' at the top, or selecting the box with a check mark icon inside:
- Name your Stream (if you're creating Marketing Streams for specific buyer personas, consider using the industry name that would attract your ideal reader, 'Marketing Pros', for example).
- Enter a short Description.
- Hit the blue 'Create' button.
Step 2 - Fill your Marketing Stream with appropriate content.
You can select the Items you want in this Marketing Stream using a search, or open a Stream.
Once you find a piece of content you want added to a marketing stream, simply select the Tile, and a check mark will appear in the top right corner. It will be then be added to that Marketing Stream.
- Search by Stream.
- Search Bar.
- Check Box once selected.
Using Smart Filters
Smart Filters can be configured to automatically add Items to your Marketing Stream when Items are created, edited and / or imported.
Click here for a complete guide on how to use Smart Filters. If you have any questions or run into any problems, contact us.
Step 3 - Start targeting!
This one is easy: with your new Marketing Stream created, start sharing the the link!