Using Query String Parameters with Marketo

November 20, 2014 Uberflip Customer Success

If a user was linked to an Item inside your Hub through a URL that included a query string parameter, this data will also be passed over to the corresponding Marketo field when a Form CTA is submitted during that session.

This is a very useful feature for tracking users who came from a specific campaign, social media platform, geography, etc. 

For example, take the URL with the added querystring: In this case, the text ?location=canada has been manually added to the back of the Hub Item or Hub URL that is being publicly shared with users through an email or social media campaign, for instance.  

If this has been set up, upon submitting a Form CTA in the same session they came to the Hub from this URL, we will also try to update the field “location” in Marketo with the result “canada”.  

Using query strings with Uberflip is quick and easy.

Finding the Right Field Name in Marketo

To find the right field name in Marketo for your query string parameter, log-in to your Marketo account and complete the following steps: 

  1. Go to Admin;
  2. Click on Field Management from the left-side menu; 
  3. Click Export Field Names in the sub-navigation. 

In the export you will receive from Marketo, the REST API Name” (first column) is the value that we are looking for.

For example, in the below screenshot from an Excel Field Name export, if we wished to use a query string parameter for the field "Campaign Source", the correct REST API Name would be "campaignSource" (with lower case 'c'). 

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