Conversion Item Title, Conversion Item ID & Last Visited Item ID

March 17, 2015 Uberflip Customer Success

Looking to track which piece of content a user converts on? Interested in finding out what the last piece of content a prospect or customer viewed was? You can use Custom Fields in Marketo for that!

By creating new Custom Fields in Marketo for Last Visited Item ID, Conversion Item ID, and Conversion Item Title you can track the last item a user viewed as well as which items they submit a Form CTA on.

Jump to Conversion Item ID & Conversion Item Title

Last Visited Item ID

Along with the page counters, we also send over the last viewed Item ID to the contact’s profile if we know who the user is.  The field required to obtain this information must be created, as it is not a default field in Marketo that can be integrated with a Hub.  When creating the field, make sure the name and API name are both listed as uf_last_visited_item_id.  

If you create this custom field you will begin to see this data populate for all known contacts. Follow these steps after logging in to your Marketo account (which reference the screenshot below) to create the uf_last_visited_item_id Custom Field: 

  1. Click on Admin
  2. Click on Field Management
  3. Click on New Custom Field.

You will then see a New Custom Field pop-up. Enter:

  1. Type: Integer;
  2. Name: uf_last_visited_item_id; and
  3. API Name: uf_last_visited_item_id.

 

Conversion Item ID & Conversion Item Title 

Form CTA submissions function by sending the user’s submitted data to our servers, which is then relayed into Marketo.  If a submitted Form CTA is in some way tied to a Hub Item we will also send that particular Hub Item ID to the created/updated lead’s profile so you know which Item that user converted on in your Hub.  Wahoo! 

Please note that when linking out to an Item using the Link to Content aspect of the success message, this action will take priority over the Item page.  Hidden Item parameters also tied to this Hub Item ID will also be sent to Marketo.  

The fields in Marketo that we will update when all of this magic happens are called 'uf_conversion_item_id' and 'uf_conversion_item_title'. We use both so you'll be able to track based on both the ID number and the content's Title. You'll need to create these fields as new custom fields in order for them to start populating. 

Follow these steps after logging in to your Marketo account to create new uf_conversion_item_id and uf_conversion_item_title custom fields (which reference the screenshot below): 

  1. Click on Admin
  2. Click on Field Management
  3. Click on New Custom Field.

You will then see a New Custom Field pop-up. For Conversion Item ID, enter: 

  1. Type: Integer;
  2. Name: uf_conversion_item_id; and 
  3. API Name: uf_conversion_item_id.

For Conversion Item Title, enter: 

  1. Type: String;
  2. Name: uf_conversion_item_title; and
  3. API Name: uf_conversion_item_title.

That's it! You're done.

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