With Marketo integrated to your Hub, you can attach Hidden Field values to each Item in any Stream with Content Attribution.
Heads up: Content Attribution is only available for customers on Enterprise Packs. Please check your account if you're unsure what pack type you have. Contact us if you have any questions!
When using Hidden Fields, the name/value pairs you specify will be sent to a lead’s profile in Marketo once they interact with an Item that has the Hidden Field associated with it.
This can be a very effective way to track, or attribute, the results of a specific marketing campaign you may be running. You can also use Hidden Fields to overwrite some of the default Uberflip field information that is passed over.
The cases in which the data will be passed over include:
- When a user views an Item;
- When a user submits a CTA on an Item page; or
- When a user submits a Form CTA with a link to an Item in your Hub.
Please note that in a case where a user submits a CTA on an Item page that includes a link to another Item in your Hub (through the 'Link to Content' feature), the Form CTA linking to that Item will take priority.
Step 1: Find The Item You Wish to Apply the Hidden Field To
In order to use a Hidden Field for a particular Item, you must go to the Stream containing the Item. To do so, navigate to the Manage Content section of the Hubs backend. From there, find the Item, hover over the expandable menu, and click on the spinner icon titled “Set Integration Item Parameters” (see below).
Step 2: Modify Hidden Field
To modify or set up a Hidden Field on an item:
- Type in the 'Field Name' (must be API specific to Marketo);
- Type in the 'Field Value' for the new Hidden Field (whatever you would like the field in Marketo to be populated with); and
- When you're done, click 'Add'.
Finding the Right Field Name in Marketo
To find the right Field Name in Marketo, log-in to your Marketo account:
- Go to Admin;
- Click on Field Management from the left-side menu;
- Click Export Field Names in the sub-navigation.
In the export you will receive from Marketo, the “REST API Name” (first column) is where you'll need to look.
For example, if we wanted to use the Hidden Field "How much love for Hubs", the correct REST API Name (according to the file pictured below) would be "howmuchloveforHubs":
When Are Hidden Fields Transferred?
Hidden Fields are always transferred to Marketo when submitting a CTA that interacts with an Item featuring a Hidden Field parameter (on a Hub Item page or through a link to an Item).
Remember that an Item CTA link will override being on an Item page.
Hidden Fields will also be transferred when a known user in Marketo views a Hub Item (even if they have exhausted all possible form fields and don’t actually submit a Form CTA when viewing an Item in your Hub). If the user is not known, these fields will not be stored or sent later; Hidden Field information is not recorded for an unknown user.