Looking to track which piece of content a user converts on? Interested in finding out what the last piece of content a prospect or customer viewed was? You can use Custom Fields in Pardot for that!
By creating new Custom Fields in Pardot for Last Visited Item ID, Conversion Item ID, and Conversion Item Title you can track the last item a user viewed as well as which items they submit a Form CTA on.
Last Visited Item ID
Along with the page counters, we also send over the last viewed Item ID to the contact’s profile if we know who the user is. The field required to obtain this information must be created, as it is not a default field in Pardot that can be integrated with a Hub. When creating the field, make sure the Name and Custom Field ID are both listed as 'uf_last_visited_item_id'.
If you create this custom field you will begin to see this data populate for all known contacts. To create this custom field, visit https://pi.pardot.com/prospectField, click on "+ Add Custom Field", and enter the following information:
- Name: uf_last_visited_item_id;
- Custom Field ID: uf_last_visited_item_id; and
- Type: Number.
Conversion Item ID & Conversion Item Title
Form CTA submissions function by sending the user’s submitted data to our servers, which is then relayed into Pardot. If a submitted Form CTA is in some way tied to a Hub Item we will also send that particular Hub Item ID to the created/updated lead’s profile so you know which Item that user converted on in your Hub. Wahoo!
Please note that when linking out to an Item using the Link to Content aspect of the success message, this action will take priority over the Item page. Hidden Item parameters also tied to this Hub Item ID will also be sent to Pardot.
The fields in Pardot that we will update when all of this magic happens are called 'uf_conversion_item_id' and 'uf_conversion_item_title'. We use both so you'll be able to track based on both the ID number and the content's Title. You'll need to create these fields as new custom fields in order for them to start populating.
If you create these custom fields you will begin to see this data populate for all known contacts as they explore your content. To create this custom field, visit https://pi.pardot.com/prospectField, click on "+ Add Custom Field", and enter the following information.
For Conversion Item ID, enter:
- Name: uf_conversion_item_id;
- Custom Field ID: uf_conversion_item_id; and
- Type: Number.
For Conversion Item Title, enter:
- Name: uf_conversion_item_title;
- Custom Field ID: uf_conversion_item_title; and
- Type: Text.
That's it! You're all done.