Using Hidden Fields (Content Attribution) on a Hub Item Basis with Pardot

November 20, 2014 Uberflip Customer Success

If you wish, you are able to attach Hidden Field values on a per Item basis (please note: Hidden Fields on a Hub Item basis, or what we call Content Attribution, is a feature only available to users on an Enterprise plan).

Finding the Right Field Name for Your Hidden Field

When Are Hidden Fields Transferred? 

When using Hidden Fields, the name/value pairs you specify will be sent to a lead’s profile in Pardot once they interact with an Item that has the Hidden Field associated with it. This can be a very effective way to  track, or attribute, the results of a specific marketing campaign you may be running to particular pieces of content. 

The cases in which the data will be passed over include:

  • When a user views an Item; 
  • When a user submits a CTA on an Item page; or 
  • When a user submits a Form CTA with a link to an Item in your Hub.

Please note that in a case where a user submits a CTA on an Item page that includes a link to another Item in your Hub (through the 'Link to Content' feature), the Form CTA linking to that Item will take priority.  

Step 1: Find The Item You Wish to Apply the Hidden Field To

In order to use a Hidden Field for a particular Item, you must go to the Stream containing the Item. To do so, navigate to to the Manage Content section of the Hubs backend.  From there, find the Item tile in question, hover over the expandable menu, and click on the spinner icon titled “Set Integration Item Parameters” (see below).  

Step 2: Modify Hidden Field

To modify or set up a Hidden Field on an item, follow the following steps that correspond with the screenshot below: 

  1. Type in the 'Field Name' (must be API specific to Pardot); 
  2. Type in the 'Field Value' for the new Hidden Field (whatever you would like the field in Pardot to be populated with); and 
  3. When you're done, click 'Add'. 

 

 

Finding the Right Field Name in Pardot

To find the right field name in Pardot for your Hidden Field, log-in to your Pardot account and complete the following steps: 

  1. Visit https://pi.pardot.com/prospectField
  2. Locate the value under 'Field' you wish to update with your query string parameter (depending on the Field, it will be listed under Custom Fields or Default Fields).

In the example below, we're looking to find the field named 'Source', which has a Pardot Field ID of "source" (with a lower case 's'). 

 

 

When Are Hidden Fields Transferred? 

Hidden Fields are always transferred to Pardot when submitting a CTA that interacts with an Item featuring a Hidden Field parameter (on a Hub Item page or through a link to an Item). Remember that an Item CTA link will override being on an Item page.

 

Hidden Fields will also be transferred when a known user in Pardot views a Hub Item (even if they have exhausted all possible form fields and don’t actually submit a Form CTA when viewing an Item in your Hub).  If the user is not known, these fields will not be stored or sent later; Hidden Field information is not recorded for unknown users.

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