What is a Link CTA?

January 15, 2015 Uberflip Customer Success

Uberflip's Link CTAs can be used to send your visitors from a page of your Hub to a webpage of your choosing, to allow your visitors to email a set email address, or to allow a visitor to phone you or send your a SMS message.

If you're unfamiliar with the concept, 'CTA' stands for Call-to-Action. As the name implies, with a CTA you are calling upon visitors to take some type of next step down the buyer journey. This could involve using a CTA to send a user to a social media page, a webinar signup form, an event registration page, or to a specific page of your website. If you look to the right of this post, a Link CTA is asking if you need any further help!

Link CTAs are composed of  two parts, each with customizable descriptive text:

(1) A tagline that grabs the visitor’s attention by suggesting an action to take; and

(2) A button which provides visitors with a direction to take some type of action.

Upon clicking the button, a new tab, window, email, or phone action will be triggered with the URL, email address, or phone number that you set during the Link CTA creation process.

Ready to create your first Link CTA? 

Click here to learn how to configure the basic settings of a Link CTA.


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