Uberflip's GDPR Feature Overview

April 24, 2018 Uberflip Customer Success

As a company that touches personal data, we see GDPR as an opportunity to better personalize your marketing. We’ve built the following features to make it easier for your marketing team to stay compliant:

  1. Conditional CTA Fields: Not every user requires the same Form CTA experience. With Conditional CTA Fields, you can tailor the experience to your users based on specific input fields. Learn More 
     
  2. "Label" Form Field: This field type allows you to display a text block inside your Form that can include formatted text and hyperlinks. It's the perfect field type for adding privacy language to your CTA. Learn More
     
  3. An Easy to Deploy Privacy Banner and Templated Privacy Page: Display a privacy banner at the bottom of your Content Hub, prompting visitors to accept your cookies. You can also link them to a templated privacy page for more detailed policy information and the ability to customize their privacy settings. Learn More
     
  4. Customizable Privacy Groups: Create custom consent groups that map to tracking scripts in your Hub and allow visitors to opt-in or out of them. Learn More
     
  5. Custom Code Blocks: Separate your various tracking scripts into Custom Code Blocks that can each be mapped to a corresponding Privacy Group. Learn More 


Check out the articles linked above for more information on the steps you can take today to comply with GDPR! This includes:

  • Working with your legal team to write copy for your privacy banner and privacy policy page
  • Determining your privacy groups (analytics, marketing automation, etc.)
  • Identifying any custom tracking scripts that exist in your Hub(s) that will need to be outlined in your privacy groups.
  • Determining which opt-in and privacy policy fields will need to be added to your CTAs and your Marketing Automation Platform.
  • Determining the conditions under which your conditional fields should display (for example, if Country = France, Spain or Germany, display the GDPR Opt-In field)

 

Have questions, concerns, or comments? Don't hesitate to contact our Support Team at support@uberflip.com or 1 (888) 694-2946.

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New GDPR Feature: Conditional CTA Form Fields
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